WLabs seeks to discover unique facets of consumers that lead to new products. We push those products and ideas to fail, so we can learn from mistakes, and fast. We gather consumer insights — the lifeblood of any new product idea — then hone and improve those products through additional feedback. And, we often utilize our UL-approved microfactory to create products on a small scale, react quickly to feedback, and improve product design efficiently.

We do whatever it takes to bring innovative products to life. It’s through that commitment and undivided attention to the consumer, that WLabs is the gateway to awesomeness in global innovation.

WHAT IS WLABS?

WLabs is an innovation brand that enables Whirlpool Corporation to extend and expand its reach outside its core by introducing new products in spaces unknown to Whirlpool Corporation. In other words, WLabs acts as a startup inside a Fortune 200 company.

WHY A SEPARATE BRAND FROM WHIRLPOOL?

WLabs of Whirlpool Corporation intentionally thinks and acts differently from the rest of the organization. We’re small and nimble to quickly conduct research and development, innovate, and engineer products on a small scale.

WHO IS A PART OF WLABS?

WLabs is a cross-functional team of passionate intrapreneurs who work together to foster new ideas and launch unique products. We are a mighty group of thinkers, tinkerers, and creatives who love to get stuff done and deliver what consumers want.