PRODUCTS CRAFTED FROM YOUR INSIGHTS
Every new innovation starts with you – with a want, need, or insight. WLabs takes that initial spark, challenges the status quo, then develops new products to make life easier and delight the imagination.

THE WLABS MINDSET

Think, work, and act differently. Seek to uncover unique facets of consumers. Be a rebel force for good. Actively shape the culture around you. Do much more, with much less. Fail fast and learn. Work within constraints. Engage in the act of co-creation – with each other, with consumers. Our process allows us to:

ENGAGE
with early adopters, and create a forum for co-creation and feedback
TEST
potential products in new markets
BUILD
confidence that we’ve solved a unique pain point for consumers

OUR LATEST
INNOVATIONS

Focused on making everyday life better, we do whatever it takes to bring innovative products to life for consumers, and we don’t stop until we get it right.

COMMON QUESTIONS
What is WLabs?

WLabs is an innovation brand that enables Whirlpool Corporation to extend and expand its reach outside its core, by introducing new products in spaces unknown to Whirlpool Corporation. In other words, WLabs acts as a startup inside a Fortune 200 company.

Why a separate brand from Whirlpool?

WLabs of Whirlpool Corporation intentionally thinks and acts differently from the rest of the organization. We’re small and nimble to quickly conduct research and development, innovate, and engineer products on a small scale.

Who is a part of WLabs?

WLabs is a cross-functional team of passionate intrapreneurs who work together to foster new ideas, and launch unique products. We are a mighty group of thinkers, tinkerers, and creatives that love to get stuff done and deliver what consumers want.

Where is WLabs located?

WLabs operates out of its own facility, named The Garage, that includes offices, collaborative spaces, and its own lab – as well as a basketball hoop, slide, and foosball table. The Garage is located in Benton Harbor, Michigan, near Whirlpool Corporation Global Headquarters.

HAVE A THOUGHT-STARTER? LET’S SEE WHERE IT GOES.

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