From day one, WLabs Innovations of Whirlpool Corporation has operated differently from the rest of the organization. We’ve continually challenged the status quo, stayed small and nimble on purpose, and worked with the mindset of a startup — all so we can design and build new products to enhance people’s lives.
From day one, WLabs Innovations of Whirlpool Corporation has operated differently from the rest of the organization. We’ve continually challenged the status quo, stayed small and nimble on purpose, and worked with the mindset of a startup — all so we can design and build new products to enhance people’s lives.
Think, work, and act differently. Seek to uncover unique facets of consumers. Be a rebel force for good. Actively shape the culture around you. Do much more, with much less. Fail fast and learn. Work within constraints. Engage in the act of co-creation — with each other, with consumers. Our process allows us to:
ENGAGE
with early adopters, and create a forum for co-creation and feedback
TEST
potential products in new markets
BUILD
confidence that we’ve solved a unique pain point for consumers
Focused on making everyday life better, we do whatever it takes to bring innovative products to life for consumers. We recently brought the WLabs™ Smart Oven and Zera® Food Recycler to market and sold through our production runs.
WLABS™ SMART OVEN (SOLD OUT)
ZERA® FOOD RECYCLER (SOLD OUT)
WLABS INNOVATIONS
SWASH
ZERA
VESSI